About the Role
Ready to shape customer experiences that truly matter?
Join us in creating retention strategies that keep customers engaged and valued. At EDF, Success is Personal – your growth and impact are as important as ours.
The Opportunity
As our CRM Retention Lead, you’ll design and deliver strategies that strengthen customer relationships and reduce churn. You’ll play a key role in driving loyalty and advocacy, supporting our journey towards An Electric Britain.
You’ll join us on a salary starting of at least £44,800 per annum, with the potential for an annual bonus. This is a hybrid role, with flexibility to work from home and travel as needed to our #Hove or #Durham offices.
From leading multi-channel campaigns to embedding agile ways of working, you’ll have the chance to innovate and influence. We’ll support your development with access to tools, learning opportunities, and collaboration across dynamic teams.
Who You Are
We’re looking for a CRM Retention Lead who combines strategic thinking with hands-on delivery and thrives in a fast-paced environment. To be shortlisted, you need to offer…
- A proven track record in B2C marketing communications, ideally within energy or other regulated sectors
- Experience developing retention strategies and delivering multi-channel CRM activity at scale
- Commercial awareness with a strong focus on measurable outcomes
- High level of data literacy, able to interpret insight and turn it into clear actions
- Collaborative and influential, skilled at managing multiple stakeholders and driving alignment
- Exceptional organisational skills with a proactive, detail-driven approach to problem-solving
It would be great if you also had…
- Knowledge of regulatory and compliance standards, with a commitment to transparent, customer-centric communication
- Experience working with automated marketing platforms and CRM tools such as Braze
- A growth mindset and enthusiasm for contributing to a dynamic, change-oriented culture
You’ll need the right to work in the UK.
What You’ll Be Doing
- Developing and implementing retention marketing strategies that drive engagement, loyalty, and advocacy.
- Leading end-to-end campaign planning and execution across email, SMS, app, and digital channels
- Partnering with data teams to develop dashboards and insight frameworks that measure channel effectiveness and customer behaviour.
- Championing a test-and-learn approach to optimise engagement and conversion
- Monitoring performance and optimising journeys to increase retention
- Owning core KPIs including churn reduction, engagement metrics, and customer lifetime value.
- Collaborating with cross-functional teams to align retention programmes with business objectives
- Reporting on campaign performance and retention metrics to senior stakeholders
Pay, Benefits and Culture
Alongside a starting salary of at least £44,800 per annum, potential for an annual bonus, and a market-leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more.
At EDF, we believe there are multiple definitions of what it means to succeed. That’s why we offer you the freedom to develop a career that’s unique to you. Here, Success is Personal – it’s your journey, powered by us.
Everyone is welcome at EDF; we’re committed to building a workforce that reflects gender balance, social mobility, and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.
Closing date for applications: 27th January 2026
Join us and find your success at EDF!
#SuccessIsPersonal #EDFcareers #LI-Hybrid
Success is Personal. It's your journey, powered by us. Join us and drive the transition towards an Electric Britain.
