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Employment Type:  Full Time
Employment Period:  Permanent
Salary:  Starting from £32,000

Hove, GB

Career Area:  Sales & Marketing

Senior Architecture Analyst

Vacancy Overview

The Senior Architecture Analyst plays a key role in designing and delivering both short and long term database solutions and ensuring the quality and breadth of data required to support Marketing Communications requirements, liaising with Sales and Marketing teams.


Recognising the evolution of the operating model and agile nature of the organisation the content and nature of this role may change over time.  EDF Energy is an inclusive employer, and although these roles are advertised on a full time basis as standard, flexible working arrangements will be reviewed and considered in line with our flexible working policy.

Contextual Information

The Customers business has an annual turnover of c£6.3bn with an Operating expenditure of c£584m, Capex investment of c£56m, Gross margin of c£698m and EBITDA of c£72m. Customers operate with c6000 employees, recognise partners with a range of Trade Unions and is located across multiple UK locations. Employee mix includes contact centre, sales, product development, marketing and commercial. Outsourcing arrangements in the UK and overseas form part of the operating capability and capacity. Customers serve over 200,000 business customers and are the largest supplier of electricity to business customers in Britain. Customers also supplies energy and energy services to over 5.3m residential customer accounts across the UK.


Immediate challenges include the need to reduce operations costs, meeting the mandate deployment of Smart Metering, responding to the market changes that will be associated to the Competition and Markets Authority review. 


The Customers Relationship Management team is responsible for the provision of customer’s data to support customer communications and campaigns across markets and channels and working to provide a flexible, agile platform on which to implement the Marketing and Sales plan. The team will be responsible for integrating the various legacy CRM interfaces across the Customer sales segments, and for establishing a simple, efficient service to the Marketing Communications team.


Nature and Scope

Customers operate within a fast paced, continuously evolving environment giving rise to key challenges including responding to regulatory and market reforms through innovative products, services or processes, creating value in tight margin highly competitive market places, and building trust with customers. Employee mix includes directly sourced contact centre staff and increasingly outsourced capability both on and off shore.


The job holder is fully empowered to make Commercial decisions in consultation with relevant stakeholders, and to make other decisions in accordance with the Customers FAL matrix. They will be expected to engage with senior stakeholders, escalating where necessary and presenting clear and concise information.


The role will require managing the customer and marketing databases, interfacing with external data providers and liaising and influencing stakeholders across the business to:


  • Improve the efficiency of customer data processes supporting marketing communications;
  • Enhance the quality of customer and marketing data; and
  • Deliver a richer view of customers and prospects.

Following the reorganisation of the Customers business, the role holder will play a leading role in consolidating the various CRM systems and processes inherited from legacy Sales & Marketing activities, working in conjunction with the Customer Data Programme.  The ultimate aim will be to identify and retain internal best practice, and to plan and manage the transition from alternative systems and processes.

Principal Accountabilities

  • Act as expert of point-of-reference within the team on the architecture and content of the customer data warehouse, relevant associated systems, interfaces and data-flows; in order to ensure associated IT/Database projects are delivered on time and to cost.
  • Act as expert of point-of-reference for EDF Energy customer data in supporting marketing and regulatory campaign design and decision making.
  • Design changes to existing or new marketing database solutions in order to optimise current communications processes and ensure best performance from new solutions.
  • An expert point of contact for data quality and adhering to and influencing company data policy and standards. Ensuring team data quality with support for assuring team campaign outputs.
  • Work with internal/external stakeholders  to identify solutions to problems or business initiatives that require CRM team support, in order to identify and develop new CRM and acquisition capabilities that could drive customer growth and profit
  • Assist team colleagues, both on and offshore, in the provision and management of campaign data in order to meet critical business timelines.
  • Establish and maintain best practice procedures to ensure the company’s contact strategy, data protection standards and customer trust are protected. Ensure campaign selections are made in accordance with these standards.
  • Lead the identification and appraisal of CRM systems across legacy Sales & Marketing activities to consolidate best practice and develop leading solutions.
  • Evaluate products and emerging technologies related to consumer marketing in order to make recommendations, fully backed by cost, integration and capability rationale, for data solutions.

Knowledge, Skills, Qualifications, Experience

  • Strong background in database systems design and data warehouse design
  • Strong knowledge of SQL, Oracle, RDBMS, TOAD tools.
  • Experience in Business requirements gathering and creation of supporting documentation
  • Degree qualified or equivalent in relevant discipline
  • Experienced in design and development of marketing systems and/or data warehouses
  • Experienced in the design and development of web service applications
  • Excellent communication, influencing and organisational skills
  • A strong team player
  • Presentation skills
  • High level of business and market awareness
  • Excellent problem solving skills and a strong commercial focus
  • Adaptable, with experience of multi-tasking and working at own initiative to deliver tasks on time, budget and target


Job Segment: Architecture, Database, Oracle, SQL, CRM, Engineering, Technology

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