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Employment Type:  Full Time
Employment Period:  Permanent
Salary:  Starting from £30,000
Location: 

Hove, GB

Career Area:  Sales, Communications & Marketing

Digital Marketing Executive - PPC

The Opportunity

 

A career that will deliver change. Together, we’ll help Britain achieve net zero. 

 

Digital Marketing Executive – PPC – Display & Social, Portland Road, Hove, Salary from £30,000 & Benefits

 

#WeAreEDF and are leading the transition to a cleaner, low emission electric future, tackling climate change and helping Britain achieve net zero.   

 

The Digital Marketing Executive is responsible for supporting the delivery of sales targets for Residential and SME products and services through Display, and Social campaigns that maximise sales and both short- and long-term customer value. You’ll report into the Senior Manager for Digital Campaigns.

 

You’ll take responsibility for the day to day deployment, monitoring and optimisation of all relevant paid digital campaigns, as well as the provision of campaign insight and analysis that underpins and support continuous improvement of campaign performance against KPIs.

The Person

 

Day to day the Digital Marketing Executive will: 

 

  • Implement paid digital media strategies – working with internal stakeholders and external agencies to deliver against targets
  • Perform daily account responsibilities associated with Google (DV360, SA360), Facebook and other display  marketing platforms
  • Maintain and monitor campaign performance, budget caps, and other important account and campaign-specific metrics on a daily basis – making tactical adjustments and optimisations as required
  • Ensure brand safety is applied and maintained across all campaign activity
  • Provide recommendations and execute strategies for campaign structuring, audience targeting and other facets of successful paid digital marketing campaign activity to deliver against EDF business goals
  • Direct and implement new display and paid social campaigns and ensure best practice test and learn processes are applied to drive continuous performance improvement
  • Co-ordinate and input in to design of creatives for campaigns
  • Co-ordinate and input in to landing page design and strategy to align with objectives of display, and paid social campaigns being deployed
  • Work closely with organic social and brand teams to align and support on campaign plans
  • Support the Digital Campaign Manager in driving UX/journeys and e-Commerce platform improvements
  • Work closely with the Marketing Campaigns team to avoid cannibalization and ensure smooth running of all display and paid social activity
  • Support Paid Search specialist to deploy and manage search and display campaigns in Google Ads and SA360

The Skills

 

Essential

 

  • 2+ years’ experience in Display and Social
  • Experience working with popular Display and Social platforms (DV360, Facebook, SA360, Adwords, popular DSPs) and Campaign Manager
  • Proficiency in managing moderate to large scale Display and Social campaigns in a variety of different business verticals
  • Outstanding ability to think creatively and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organisational, project management and time management skills
  • Solid understanding of Display, Social strategies, as well as CRO and UX
  • Excellent stakeholder management and strong communications skills

 

Highly Desirable

 

  • DV360/AdWords/SA360 and Campaign Manager certification a plus
  • Strong understanding of the energy industry and retail markets

Competitive Salary & Benefits

 

We offer a competitive salary and benefits package, including a pension scheme, a wide range of flexible benefits to suit your lifestyle, and the opportunity to earn bonus.  

These roles are advertised on a full-time basis as standard with the opportunity to discuss flexible working arrangements. 
 

Why EDF?

 

At EDF, everyone’s welcome. It’s a powerful statement of our intent to make sure we’re about the people who work with us – a rich and unique mix of backgrounds and experiences that’s vital to shaping a strong and fresh-thinking organisation like ours. Whoever you are and wherever you come from, we’ll embrace the difference you bring and give you opportunities to thrive and succeed.

 

Join us. Together, we’ll help Britain achieve net zero.


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